B2B Cold Calling for Commercial Cleaning & Janitorial
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
One block contains 30 qualified, held meetings, or $200 per held meeting.
Who we call
Facilities, office and property managers in the service area.
Where the list comes from
Google Maps business data, county property records, property-management directories, and local business registries. We verify the building, service area, role, and phone number before the block starts.
The meeting we book
on-site walkthrough and quote
The facilities, office, or property manager agrees to an on-site walkthrough for a building inside the service area and confirms that cleaning services are currently used or being reviewed.
What we say
- 00:00:02Hi {first_name}, I am calling for {client_company}.
- 00:00:14We provide commercial cleaning in {service_area}.
- 00:00:26I am checking whether you review the cleaning contract for {company}.
- 00:00:38If you do, would you be open to an on-site walkthrough and written quote?
The objection we hear most, and what we say
“We already have a cleaning company.”
Understood. I am not asking you to change today. Would a walkthrough and written quote be useful when you next review the contract?
Planning math for one block
75 dials/day × 20 days = 1,500 dials → 180 connects → 90 conversations → 30 meetings
The page assumes a 12% connect rate, or 180 connects from 1,500 dials (Gong, accessed 2026; Cognism, 2026). It assumes half of those connects become conversations, or 90 conversations (Cognism, 2026), and a 33.3% meeting set rate from conversations, or 30 meetings (Belkins, 2025; The Bridge Group, 2025). These are planning assumptions, not campaign results.
Deal math
30 meetings × 20% close rate = 6 deals × $24,000 annual contract value = $144,000
This example uses a 20% planning close-rate assumption and a typical annual contract value of twenty-four thousand dollars. Replace both inputs with the values from your own sales records.
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
- A trained, English-speaking caller, working your campaign half of every working day
- A verified list of decision makers built for each block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer, with every call recorded
- A script we write and you approve
- Call notes and recordings synced to your CRM
- Meetings booked into your calendar
- A report every Friday: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
Compliance
We call business lines during business hours in the prospect's time zone, identify ourselves and the client on every call, maintain an internal do-not-call list honoured immediately, scrub US lists against the National Do Not Call Registry, and follow call-recording consent rules for the state or province we're calling into.
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
Commercial Cleaning & Janitorial FAQ
Who does Thaw call for Commercial Cleaning & Janitorial?
Facilities, office and property managers in the service area.
What meeting does Thaw book for Commercial Cleaning & Janitorial?
on-site walkthrough and quote. The facilities, office, or property manager agrees to an on-site walkthrough for a building inside the service area and confirms that cleaning services are currently used or being reviewed.
What does a block cost for Commercial Cleaning & Janitorial?
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts. This industry has 30 held meetings in a block, or $200 per held meeting.
How much caller time does the campaign receive?
One trained caller works two campaigns. Yours gets half of every working day: about 75 dials, 20 working days a month, roughly 1,500 dials per block.
References
Sources
Book a 15-minute call
Send the offer, target buyer, service area, and current deal value. The call covers the meeting definition, list sources, campaign fit, and setup requirements.