Lead Reactivation Calls
What it is
Lead reactivation applies a phone follow-up process to contacts already stored in the client CRM. Common segments are old inquiries, unaccepted quotes, earlier demos, and contacts marked for later follow-up.
The caller refers to the prior interaction, records the current status, and books a meeting only when the contact meets the written criteria.
How it runs on Thaw
- List: the client exports the dormant segment and prior context; Thaw verifies current phone data.
- Script: the approved call framework states the earlier interaction and the reason for the follow-up.
- Caller: One trained caller works two campaigns. Yours gets half of every working day: about 75 dials, 20 working days a month, roughly 1,500 dials per block.
- Reporting: the CRM and Friday report separate reactivated, not interested, invalid, and unreachable contacts.
How it's priced
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts. The same written held-meeting definition applies to a reactivation block.
Who it's for
- Companies with old inquiries or quotes in their CRM.
- Teams that changed an offer, service, or price after earlier conversations.
- Sales teams that need a current disposition for an existing lead list.
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
- A trained, English-speaking caller, working your campaign half of every working day
- A verified list of decision makers built for each block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer, with every call recorded
- A script we write and you approve
- Call notes and recordings synced to your CRM
- Meetings booked into your calendar
- A report every Friday: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
Compliance
We call business lines during business hours in the prospect's time zone, identify ourselves and the client on every call, maintain an internal do-not-call list honoured immediately, scrub US lists against the National Do Not Call Registry, and follow call-recording consent rules for the state or province we're calling into.
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
Lead Reactivation Calls FAQ
How old can the leads be?
The client sets the date range. Thaw verifies current phone data and records whether each contact is still reachable and relevant.
How does the caller introduce the contact history?
The approved call framework states the earlier inquiry, quote, or conversation and the reason for following up.
What counts as a qualified meeting?
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
Book a 15-minute call
Send the offer, target buyer, service area, and current deal value. The call covers the meeting definition, list sources, campaign fit, and setup requirements.