B2B Cold Calling for Commercial Insurance Brokers
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
One block contains 15 qualified, held meetings, or $400 per held meeting.
Who we call
Owners and office managers at companies with 10–200 employees.
Where the list comes from
State business registrations, state licensing lists, property and permit records, trade directories, and client-provided renewal data. We verify the business, role, phone number, and known renewal window.
The meeting we book
policy review 60–90 days before renewal
The owner or office manager confirms responsibility for the commercial policy, a renewal window 60–90 days away, and acceptance of a policy review.
What we say
- 00:00:02Hi {first_name}, I am calling for {client_company}.
- 00:00:14We review commercial policies for companies with 10 to 200 employees.
- 00:00:26I am checking whether you handle the insurance renewal for {company}.
- 00:00:38If renewal is within 60 to 90 days, would you be open to a policy review?
The objection we hear most, and what we say
“We already work with a broker.”
Understood. The review provides a coverage and price comparison before renewal. You can use it without changing brokers.
Planning math for one block
75 dials/day × 20 days = 1,500 dials → 120 connects → 60 conversations → 15 meetings
The page assumes a 8% connect rate, or 120 connects from 1,500 dials (Gong, accessed 2026; Cognism, 2026). It assumes half of those connects become conversations, or 60 conversations (Cognism, 2026), and a 25% meeting set rate from conversations, or 15 meetings (Belkins, 2025; The Bridge Group, 2025). These are planning assumptions, not campaign results.
Deal math
15 meetings × 20% close rate = 3 deals × $30,000 annual contract value = $90,000
This example uses a 20% planning close-rate assumption and a typical annual contract value of thirty thousand dollars. Replace both inputs with the values from your own sales records.
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
- A trained, English-speaking caller, working your campaign half of every working day
- A verified list of decision makers built for each block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer, with every call recorded
- A script we write and you approve
- Call notes and recordings synced to your CRM
- Meetings booked into your calendar
- A report every Friday: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
Compliance
We call business lines during business hours in the prospect's time zone, identify ourselves and the client on every call, maintain an internal do-not-call list honoured immediately, scrub US lists against the National Do Not Call Registry, and follow call-recording consent rules for the state or province we're calling into.
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
Commercial Insurance Brokers FAQ
Who does Thaw call for Commercial Insurance Brokers?
Owners and office managers at companies with 10–200 employees.
What meeting does Thaw book for Commercial Insurance Brokers?
policy review 60–90 days before renewal. The owner or office manager confirms responsibility for the commercial policy, a renewal window 60–90 days away, and acceptance of a policy review.
What does a block cost for Commercial Insurance Brokers?
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts. This industry has 15 held meetings in a block, or $400 per held meeting.
How much caller time does the campaign receive?
One trained caller works two campaigns. Yours gets half of every working day: about 75 dials, 20 working days a month, roughly 1,500 dials per block.
References
Sources
Book a 15-minute call
Send the offer, target buyer, service area, and current deal value. The call covers the meeting definition, list sources, campaign fit, and setup requirements.