Outsourced SDR: One Dedicated Caller on Your Account
What it is
An outsourced SDR should mean one thing: a real person who learns your offer and carries your number, full time. Not a pool, not a rotation — one trained, English-speaking caller whose only job on your account is turning dials into qualified meetings.
That is the Thaw model. One dedicated caller per client, trained on your offer during onboarding, dialing from our infrastructure, recorded on every call. You get the output of an SDR team — list, script, dials, meetings, reporting — without the hiring, ramp, or management load.
How it runs on Thaw
- List: your caller works from a verified list built around your ICP, refreshed for every block so dials never go stale.
- Script: written by us, approved by you, and tightened weekly from real call recordings and objection patterns.
- Dials: ~150 dials per working day from one dedicated caller — the same voice your market learns to recognize.
- Reporting: the Friday report shows your caller's funnel end to end: dials, connects, conversations, objections, meetings held.
How it's priced
$1,500 to onboard. $6,000 per block of qualified meetings. Delivered, then the next block starts. One dedicated caller per client — the caller is never shared across accounts.
Who it's for
- Companies that need SDR output in weeks, not the months an in-house hire takes to ramp.
- Teams that have been burned by shared-caller agencies and want a named, dedicated person.
- Sales leaders who want recordings and reporting they can audit, not a black box.
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to onboard. $6,000 per block of qualified meetings. Delivered, then the next block starts.
- One dedicated, trained English-speaking caller
- ~150 dials per working day
- A verified list of decision makers, built around your ICP and refreshed for every block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer with recording
- Scripts written by us, approved by you
- Call notes and recordings synced to your CRM
- Meetings booked straight into your calendar
- Weekly report: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
Compliance
We call business lines during business hours in the prospect's time zone, identify ourselves and the client on every call, maintain an internal do-not-call list honoured immediately, scrub US lists against the National Do Not Call Registry, and follow call-recording consent rules for the state or province we're calling into.
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
Outsourced SDR FAQ
Is the caller really dedicated to my account?
Yes — one caller per client. The same person dials your list every day, and you can listen to any of their calls.
What if the caller isn't landing?
Tell us. We retrain or swap the caller at no charge, and the block keeps running.
How does this compare to hiring an SDR?
An in-house SDR runs $100k–$210k a year fully loaded, per multiple 2026 industry estimates. Thaw is $6,000 per block, with first dials within 10 business days of kickoff in most cases.
Book a 15-minute call.
Tell us what you sell and who you sell it to. On the call we'll tell you honestly whether cold calling can produce qualified meetings at your price point — and if it can't, we'll say that too.