B2B Appointment Setting Services
What it is
Appointment setting covers the work between a target-account list and a held sales meeting. That includes reaching the specified role, confirming the written qualification criteria, finding a time, and re-confirming attendance.
A meeting counts only after it is held and meets the agreed account, title, need or timing, and acceptance requirements. No-shows are re-booked and do not count.
How it runs on Thaw
- Criteria: the client defines the account, title, need or timing, and meeting type in writing at kickoff.
- List and script: Thaw builds the list, drafts the call framework, and obtains client approval before calling.
- Caller: One trained caller works two campaigns. Yours gets half of every working day: about 75 dials, 20 working days a month, roughly 1,500 dials per block.
- Booking: accepted times go into the client calendar with call notes and a recording; attendance is re-confirmed before the meeting.
How it's priced
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts. The meeting count for each industry is published on the pricing page.
Who it's for
- Sales teams with capacity to run scheduled meetings.
- Companies with written qualification criteria and a defined buyer.
- Offers that can be introduced and qualified in a phone conversation.
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
- A trained, English-speaking caller, working your campaign half of every working day
- A verified list of decision makers built for each block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer, with every call recorded
- A script we write and you approve
- Call notes and recordings synced to your CRM
- Meetings booked into your calendar
- A report every Friday: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
Compliance
We call business lines during business hours in the prospect's time zone, identify ourselves and the client on every call, maintain an internal do-not-call list honoured immediately, scrub US lists against the National Do Not Call Registry, and follow call-recording consent rules for the state or province we're calling into.
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
B2B Appointment Setting FAQ
What counts as a meeting?
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
What happens after a no-show?
The meeting does not count. Thaw contacts the prospect and tries to re-book it.
What does it cost?
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts. The meeting count for each industry is published on the pricing page.
Book a 15-minute call
Send the offer, target buyer, service area, and current deal value. The call covers the meeting definition, list sources, campaign fit, and setup requirements.