B2B Cold Calling for Merchant Services & Payment Processing
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
One block contains 20 qualified, held meetings, or $300 per held meeting.
Who we call
Owners and managers at retail, restaurant, auto, medical, and trade businesses.
Where the list comes from
State business licensing lists, professional and trade directories, Google Maps business data, and local business registries. We verify the operating location, owner or manager, and phone number.
The meeting we book
statement review
The owner or manager confirms responsibility for card processing and agrees to review a current statement with the client.
What we say
- 00:00:02Hi {first_name}, I am calling for {client_company}.
- 00:00:14We review card-processing statements for businesses in {service_area}.
- 00:00:26I am checking whether you handle the processing account for {company}.
- 00:00:38Would you be willing to compare one current statement and the fees on it?
The objection we hear most, and what we say
“We are under contract with our processor.”
Understood. A statement review can still show the current effective rate and contract terms. Would you like those numbers documented before the next renewal?
Planning math for one block
75 dials/day × 20 days = 1,500 dials → 160 connects → 80 conversations → 20 meetings
The page assumes a 10.7% connect rate, or 160 connects from 1,500 dials (Gong, accessed 2026; Cognism, 2026). It assumes half of those connects become conversations, or 80 conversations (Cognism, 2026), and a 25% meeting set rate from conversations, or 20 meetings (Belkins, 2025; The Bridge Group, 2025). These are planning assumptions, not campaign results.
Deal math
20 meetings × 20% close rate = 4 deals × $12,000 annual contract value = $48,000
This example uses a 20% planning close-rate assumption and a typical annual contract value of twelve thousand dollars. Replace both inputs with the values from your own sales records.
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
- A trained, English-speaking caller, working your campaign half of every working day
- A verified list of decision makers built for each block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer, with every call recorded
- A script we write and you approve
- Call notes and recordings synced to your CRM
- Meetings booked into your calendar
- A report every Friday: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
Compliance
We call business lines during business hours in the prospect's time zone, identify ourselves and the client on every call, maintain an internal do-not-call list honoured immediately, scrub US lists against the National Do Not Call Registry, and follow call-recording consent rules for the state or province we're calling into.
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
Merchant Services & Payment Processing FAQ
Who does Thaw call for Merchant Services & Payment Processing?
Owners and managers at retail, restaurant, auto, medical, and trade businesses.
What meeting does Thaw book for Merchant Services & Payment Processing?
statement review. The owner or manager confirms responsibility for card processing and agrees to review a current statement with the client.
What does a block cost for Merchant Services & Payment Processing?
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts. This industry has 20 held meetings in a block, or $300 per held meeting.
How much caller time does the campaign receive?
One trained caller works two campaigns. Yours gets half of every working day: about 75 dials, 20 working days a month, roughly 1,500 dials per block.
References
Sources
Book a 15-minute call
Send the offer, target buyer, service area, and current deal value. The call covers the meeting definition, list sources, campaign fit, and setup requirements.