Cold calling guides and definitions
Explanations of caller allocation, meeting qualification, in-house costs, and prepaid appointment blocks. $1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
How a shared cold caller works
How one caller splits two campaigns into separate half-day blocks, what each client receives, Friday reporting, and when to run two blocks.
Read explainer →What counts as a qualified meeting
A qualified meeting definition, five checks, dispute process, comparison with MQL, SQL and BANT, and contract language for appointment vendors.
Read explainer →Cold calling agency vs in-house SDR: the costs
Cited in-house SDR, dialer, data and caller-ID costs, a three-month ramp, and a worked comparison for 15 held meetings in one month.
Read explainer →Pay per meeting appointment setting: how block pricing works
How per-meeting fees and prepaid meeting blocks differ, including qualification, no-shows, the 90-day long-stop, and written renewal.
Read explainer →