B2B Cold Calling for Freight & Logistics
$1,500 to onboard. $6,000 per block of qualified meetings. Delivered, then the next block starts.
Managed cold-calling infrastructure for Freight & Logistics: a dedicated, trained caller, a verified list, the dialer, and weekly reporting — a block is 15 qualified meetings, $400 per meeting.
Who we call
Shipping managers, logistics managers, and traffic coordinators at manufacturers and distributors moving regular freight.
Where the list comes from
We compile manufacturers and distributors in your lanes from industrial directories and trade data, then verify the direct line of whoever books the loads.
The meeting we book
A rate review: they share a lane or two, you show what you'd move it for.
Script angle
Logistics buyers live on the phone, so a competent call is the product demo. The opener is about their lanes and their last service failure, never about network size. The ask is a rate review on one lane — small enough to say yes to, specific enough to win.
The objection we hear most, and what we say
"We have carriers we've used for years."
"Keep them — most of our clients did. We're asking you to rate one lane against what you pay today. If we're not sharper, you've lost ten minutes. If we are, you've found a backup before you need one."
A sample opener
- 00:00:02Hi {first_name}, this is Drew from {client_company} — you handle outbound freight for {company}, right?
- 00:00:14We run lanes out of your region and I think we'd beat what you're paying on at least one of them.
- 00:00:26Give me one lane and ten minutes — worst case, you get a benchmark on your current rates.
Deal math
15 meetings per block × 20% close rate = 3.0 deals per block
In this market, a deal means lane and freight agreements typically worth $50k–$500k a year. At a 20% close rate from held meetings, one $6,000 block pays for itself with a single deal in most cases.
Shippers take rate reviews readily, so blocks run larger at 15.
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to onboard. $6,000 per block of qualified meetings. Delivered, then the next block starts.
- One dedicated, trained English-speaking caller
- ~150 dials per working day
- A verified list of decision makers, built around your ICP and refreshed for every block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer with recording
- Scripts written by us, approved by you
- Call notes and recordings synced to your CRM
- Meetings booked straight into your calendar
- Weekly report: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
Compliance
We call business lines during business hours in the prospect's time zone, identify ourselves and the client on every call, maintain an internal do-not-call list honoured immediately, scrub US lists against the National Do Not Call Registry, and follow call-recording consent rules for the state or province we're calling into.
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
Freight & Logistics FAQ
How much does cold calling for Freight & Logistics cost?
$1,500 to onboard. $6,000 per block of qualified meetings. Delivered, then the next block starts. For Freight & Logistics, a block is 15 qualified meetings — $400 per meeting. Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting?
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
What's the most common objection when calling Freight & Logistics prospects?
"We have carriers we've used for years." — "Keep them — most of our clients did. We're asking you to rate one lane against what you pay today. If we're not sharper, you've lost ten minutes. If we are, you've found a backup before you need one."
Book a 15-minute call.
Tell us what you sell and who you sell it to. On the call we'll tell you honestly whether cold calling can produce qualified meetings at your price point — and if it can't, we'll say that too.