B2B Cold Calling for Freight & Logistics
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
One block contains 15 qualified, held meetings, or $400 per held meeting.
Who we call
Shipping and logistics managers at manufacturers and distributors.
Where the list comes from
Manufacturer and distributor directories, import records, Google Maps business data, and trade-association directories. We verify the shipping role and phone number before calling.
The meeting we book
rate review
The shipping or logistics manager confirms regular freight volume in an agreed lane or mode and accepts a rate review with the client.
What we say
- 00:00:02Hi {first_name}, I am calling for {client_company}.
- 00:00:14We move freight in {lane_or_region}.
- 00:00:26I am checking whether you review carrier rates for {company}.
- 00:00:38Would you be open to comparing a current lane and service requirement?
The objection we hear most, and what we say
“We already have carriers we use.”
Understood. This would be a rate and service comparison for one lane, not a request to replace every carrier. Would a documented backup option be useful?
Planning math for one block
75 dials/day × 20 days = 1,500 dials → 120 connects → 60 conversations → 15 meetings
The page assumes a 8% connect rate, or 120 connects from 1,500 dials (Gong, accessed 2026; Cognism, 2026). It assumes half of those connects become conversations, or 60 conversations (Cognism, 2026), and a 25% meeting set rate from conversations, or 15 meetings (Belkins, 2025; The Bridge Group, 2025). These are planning assumptions, not campaign results.
Deal math
15 meetings × 20% close rate = 3 deals × $60,000 annual contract value = $180,000
This example uses a 20% planning close-rate assumption and a typical annual contract value of sixty thousand dollars. Replace both inputs with the values from your own sales records.
Service details
More about Freight & Logistics
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
- A trained, English-speaking caller, working your campaign half of every working day
- A verified list of decision makers built for each block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer, with every call recorded
- A script we write and you approve
- Call notes and recordings synced to your CRM
- Meetings booked into your calendar
- A report every Friday: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
Compliance
We call business lines during business hours in the prospect's time zone, identify ourselves and the client on every call, maintain an internal do-not-call list honoured immediately, scrub US lists against the National Do Not Call Registry, and follow call-recording consent rules for the state or province we're calling into.
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
Freight & Logistics FAQ
Who does Thaw call for Freight & Logistics?
Shipping and logistics managers at manufacturers and distributors.
What meeting does Thaw book for Freight & Logistics?
rate review. The shipping or logistics manager confirms regular freight volume in an agreed lane or mode and accepts a rate review with the client.
What does a block cost for Freight & Logistics?
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts. This industry has 15 held meetings in a block, or $400 per held meeting.
How much caller time does the campaign receive?
One trained caller works two campaigns. Yours gets half of every working day: about 75 dials, 20 working days a month, roughly 1,500 dials per block.
References
Sources
Book a 15-minute call
Send the offer, target buyer, service area, and current deal value. The call covers the meeting definition, list sources, campaign fit, and setup requirements.