Customer Win-Back Calls
What it is
Former customers are the most under-called list in B2B. They know the product, they left for a reason you can usually name, and nobody has called to ask what it would take to come back.
Thaw calls your churned customers with a win-back script built around their reason for leaving. Some are gone for good — you find that out in one honest conversation. Others are one pricing change, one feature, or one apology away from coming back, and those conversations are worth real money.
How it runs on Thaw
- List: you export churned accounts with the reason for leaving; we segment by recency and reason, and verify the current contact.
- Script: built per churn reason — price, service, feature gap, or silence — so the call acknowledges why they left instead of ignoring it.
- Dials: your caller works the list carefully; these calls set the tone for whether the account ever returns.
- Reporting: every conversation is dispositioned — won back, open door, closed for good — with notes and recordings in your CRM.
How it's priced
Priced per block: $6,000 USD for a block of 15 win-back conversations with a former customer, after a one-time $1,500 onboarding fee. A win-back conversation means the former decision maker was reached and the reason for leaving and current status were captured.
Who it's for
- Subscription businesses with a meaningful churned-customer base.
- Companies that have fixed the thing customers left over.
- Sales leaders who want churn reasons documented, not guessed at.
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to onboard. $6,000 per block of qualified meetings. Delivered, then the next block starts.
- One dedicated, trained English-speaking caller
- ~150 dials per working day
- A verified list of decision makers, built around your ICP and refreshed for every block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer with recording
- Scripts written by us, approved by you
- Call notes and recordings synced to your CRM
- Meetings booked straight into your calendar
- Weekly report: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
Compliance
We call business lines during business hours in the prospect's time zone, identify ourselves and the client on every call, maintain an internal do-not-call list honoured immediately, scrub US lists against the National Do Not Call Registry, and follow call-recording consent rules for the state or province we're calling into.
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
Customer Win-Back Calls FAQ
Isn't it awkward to call customers who left?
Done badly, yes. Done well — acknowledging why they left and asking what's changed — it is one of the best-received calls in B2B.
What does a block include?
$6,000 USD per block of 15 win-back conversations with former customers, after one-time $1,500 onboarding.
What if they left angry?
Those accounts are flagged in the list and handled with a different script. Sometimes the honest outcome is documenting the reason and closing the file cleanly.
Book a 15-minute call.
Tell us what you sell and who you sell it to. On the call we'll tell you honestly whether cold calling can produce qualified meetings at your price point — and if it can't, we'll say that too.