Customer Win-Back Calls
What it is
Customer win-back calling contacts former customers and documents their current status and reason for leaving. The client supplies the account history and any contacts that should not be called.
The caller uses an approved framework for each churn reason. Every completed conversation is recorded and dispositioned in the CRM.
How it runs on Thaw
- List: the client supplies former accounts, contacts, dates, churn reasons, and exclusions; Thaw verifies phone data.
- Script: separate approved branches cover price, service, product fit, and other documented reasons.
- Calling: the caller records whether the account is open to a return conversation, not interested, or no longer reachable.
- Reporting: each outcome, note, and recording goes to the CRM and Friday report.
How it's priced
Priced per block: $6,000 USD for a block of 15 win-back conversations with a former customer, after a one-time $1,500 onboarding fee. A win-back conversation means the former decision maker was reached and the reason for leaving and current status were captured.
Who it's for
- Companies with a defined list of former customers.
- Teams that have recorded why accounts left.
- Companies that want current churn dispositions and recorded calls.
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
- A trained, English-speaking caller, working your campaign half of every working day
- A verified list of decision makers built for each block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer, with every call recorded
- A script we write and you approve
- Call notes and recordings synced to your CRM
- Meetings booked into your calendar
- A report every Friday: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
Compliance
We call business lines during business hours in the prospect's time zone, identify ourselves and the client on every call, maintain an internal do-not-call list honoured immediately, scrub US lists against the National Do Not Call Registry, and follow call-recording consent rules for the state or province we're calling into.
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
Customer Win-Back Calls FAQ
What context does the caller receive?
The client provides the account history, churn reason, prior contact, and any exclusion or sensitivity notes.
What counts as a win-back conversation?
The former decision maker was reached and the reason for leaving and current status were captured.
What does it cost?
$6,000 USD per block of 15 win-back conversations, after a one-time $1,500 onboarding fee.
Book a 15-minute call
Send the offer, target buyer, service area, and current deal value. The call covers the meeting definition, list sources, campaign fit, and setup requirements.