B2B Market Research Calls
What it is
The fastest way to learn what a market thinks is to call it and ask. Email surveys get ignored by the exact decision makers you care about; a short, respectful phone call gets answered.
Thaw runs structured phone surveys with decision makers in your target market: five questions, a completed call recorded and summarized, and results compiled into a report you can act on. Use it for pricing research, message testing, competitive intel, or pre-launch validation.
How it runs on Thaw
- List: we build or refine the sample from your target segment, verified direct dials included.
- Script: a tight 5-question instrument written with you — short enough to finish, structured enough to tabulate.
- Dials: your caller works the sample until each interview is completed, not just attempted.
- Reporting: every completed survey comes with a recording, a written call summary, and a compiled results report across the block.
How it's priced
Priced per block: $6,000 USD per block of 100 completed 5-question phone surveys with decision makers, after a one-time $1,500 onboarding fee. A completed survey means the decision maker was reached and all five questions were answered on a recorded call.
Who it's for
- Product and marketing teams validating pricing, messaging, or a new market.
- Founders who need real buyer language before writing positioning.
- Strategy teams that want recorded, quotable answers instead of survey dashboards.
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to onboard. $6,000 per block of qualified meetings. Delivered, then the next block starts.
- One dedicated, trained English-speaking caller
- ~150 dials per working day
- A verified list of decision makers, built around your ICP and refreshed for every block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer with recording
- Scripts written by us, approved by you
- Call notes and recordings synced to your CRM
- Meetings booked straight into your calendar
- Weekly report: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
Compliance
We call business lines during business hours in the prospect's time zone, identify ourselves and the client on every call, maintain an internal do-not-call list honoured immediately, scrub US lists against the National Do Not Call Registry, and follow call-recording consent rules for the state or province we're calling into.
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
B2B Market Research Calls FAQ
Who writes the questions?
We draft the 5-question instrument with you, and you approve the final wording before calling starts.
What counts as a completed survey?
A recorded call where a decision maker in the target segment answered all five questions. Partial calls don't count toward the block.
What does it cost?
$6,000 USD per block of 100 completed surveys, after a one-time $1,500 onboarding fee.
Book a 15-minute call.
Tell us what you sell and who you sell it to. On the call we'll tell you honestly whether cold calling can produce qualified meetings at your price point — and if it can't, we'll say that too.