B2B Market Research Calls
What it is
B2B market research calling uses a fixed questionnaire with a defined business sample. Each completed interview is recorded, summarized, and added to the block results.
The standard block uses five approved questions and counts only calls where the required business role answers all five.
How it runs on Thaw
- Sample: Thaw builds or checks the contact list against the agreed market and role criteria.
- Questions: Thaw drafts a five-question instrument and the client approves the final wording.
- Calling: the caller records each interview and marks partial, declined, invalid, and completed outcomes separately.
- Reporting: the client receives recordings, written summaries, and an aggregate results table.
How it's priced
Priced per block: $6,000 USD per block of 100 completed 5-question phone surveys with decision makers, after a one-time $1,500 onboarding fee. A completed survey means the decision maker was reached and all five questions were answered on a recorded call.
Who it's for
- Product teams testing a defined market question.
- Marketing teams collecting buyer language from a specified segment.
- Strategy teams that need recordings and structured answers from business roles.
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
- A trained, English-speaking caller, working your campaign half of every working day
- A verified list of decision makers built for each block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer, with every call recorded
- A script we write and you approve
- Call notes and recordings synced to your CRM
- Meetings booked into your calendar
- A report every Friday: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
Compliance
We call business lines during business hours in the prospect's time zone, identify ourselves and the client on every call, maintain an internal do-not-call list honoured immediately, scrub US lists against the National Do Not Call Registry, and follow call-recording consent rules for the state or province we're calling into.
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
B2B Market Research Calls FAQ
Who writes the questions?
Thaw drafts the five-question instrument with the client, and the client approves it before calling starts.
What counts as a completed survey?
The required business role answered all five approved questions on a recorded call. Partial calls do not count.
What does it cost?
$6,000 USD per block of 100 completed surveys, after a one-time $1,500 onboarding fee.
Book a 15-minute call
Send the offer, target buyer, service area, and current deal value. The call covers the meeting definition, list sources, campaign fit, and setup requirements.