Pricing: $1,500 to set up. $6,000 per block.
After a one-time $1,500 onboarding fee, each $6,000 USD block is paid in advance and includes the published number of qualified, held meetings for your industry; the next block is invoiced only after the current block is delivered and renewal is authorized.
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
- A trained, English-speaking caller, working your campaign half of every working day
- A verified list of decision makers built for each block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer, with every call recorded
- A script we write and you approve
- Call notes and recordings synced to your CRM
- Meetings booked into your calendar
- A report every Friday: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
Meetings per block, by industry
| Industry | Meetings per block | Implied price per meeting | The meeting we book | |
|---|---|---|---|---|
| Commercial Cleaning & Janitorial | 30 | $200 | on-site walkthrough and quote | Details |
| Commercial Landscaping & Snow Removal | 25 | $240 | site walkthrough and seasonal quote | Details |
| Commercial Pest Control | 20 | $300 | site inspection and service quote | Details |
| Staffing & Recruiting | 20 | $300 | staffing needs call | Details |
| Merchant Services & Payment Processing | 20 | $300 | statement review | Details |
| Business Internet, VoIP & Telecom | 20 | $300 | bill review and quote | Details |
| Commercial Insurance Brokers | 15 | $400 | policy review 60–90 days before renewal | Details |
| Freight & Logistics | 15 | $400 | rate review | Details |
| Commercial HVAC & Mechanical Service | 15 | $400 | maintenance agreement site visit | Details |
| Payroll, PEO & Benefits | 15 | $400 | payroll cost review | Details |
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What this costs against doing it in-house
| Item | Published cost or timing | Source |
|---|---|---|
| In-house SDR, fully loaded | $100k–$210k a year | SalesHive and Martal, 2026; The Bridge Group, 2025 |
| Dialer seat with recording | $165/mo | PhoneBurner Professional, 2026 |
| Contact data | $79/mo | Apollo Professional, 2026 |
| Branded caller ID and spam monitoring | From $31/mo | First Orion INFORM Starter, 2026 |
| SDR ramp before quota | About 3 months | The Bridge Group, 2025 |
Thaw: $1,500 once, then $6,000 per block, first dials within 10 business days of kickoff in most cases.
What counts as a qualified meeting
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
Compliance
We call business lines during business hours in the prospect's time zone, identify ourselves and the client on every call, maintain an internal do-not-call list honoured immediately, scrub US lists against the National Do Not Call Registry, and follow call-recording consent rules for the state or province we're calling into.
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
Pricing questions
How much does outsourced cold calling cost?
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
How do I know the meetings you book will be qualified?
You define “qualified” in writing before we start: title, company size, need, and timing. Every meeting is checked against that definition before it goes on your calendar, and a meeting that does not match does not count toward your block.
What happens if someone no-shows?
No-shows do not count toward your block. We re-confirm and re-book them at no extra cost; you pay for meetings held with the person you agreed to see.
Do I have to sign a long contract?
No. You buy a block of meetings, not a monthly retainer. When a block is delivered, you decide whether to authorize the next one.
Are there fees beyond the setup and the block?
No. The $1,500 setup and $6,000 block are the only charges. There is no platform fee, per-dial charge, or overage.
Why not use an AI caller?
In February 2024, the FCC classified AI-generated voice as an artificial voice under the TCPA, requiring prior express written consent. Bland.ai states in its own blog that cold calling is not permissible on its platform for that reason, and California AB 2905 requires an upfront AI disclosure on AI-voice calls as of January 2025. Thaw uses human callers and records the calls for review.
References
Sources
Book a 15-minute call
Send the offer, target buyer, service area, and current deal value. The call covers the meeting definition, list sources, campaign fit, and setup requirements.