One trained caller works two campaigns. Yours gets half of every working day: about 75 dials, 20 working days a month, roughly 1,500 dials per block. The campaign also includes a new list for the block, provisioned business numbers, the dialer, recordings, CRM notes, calendar booking, and a Friday report.

SalesHive and Martal estimated a fully loaded in-house SDR at $100,000–$210,000 a year in 2026, while The Bridge Group reported a ramp of about three months in 2025. The caller needs an exact service area, property types, seasonal capacity, contract windows, and a calendar for walkthroughs. Thaw supplies the calling system, list process, recordings, and weekly totals.