One trained caller works two campaigns. Yours gets half of every working day: about 75 dials, 20 working days a month, roughly 1,500 dials per block. The campaign also includes a new list for the block, provisioned business numbers, the dialer, recordings, CRM notes, calendar booking, and a Friday report.

SalesHive and Martal estimated a fully loaded in-house SDR at $100,000–$210,000 a year in 2026, while The Bridge Group reported a ramp of about three months in 2025. The caller needs a defined service radius, excluded account list, inspection criteria, and a current view of each location. Thaw maintains those fields with the call history and recordings.