Pay per meeting appointment setting: how block pricing works
Pay per meeting appointment setting can describe an individual fee for each appointment or a prepaid block with a defined meeting count. The contract should state which model applies, when a meeting counts, and what happens when delivery takes longer than planned.
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
What pay per meeting usually means
In the market, per-meeting fees from $150 to $1,500 are common. The range is broad because buyer roles, list availability, call difficulty, qualification depth, and deal economics vary. A site walkthrough with a local manager is not the same unit as a meeting with a narrow executive role. A quoted fee is incomplete until the agreement defines the attendee, account, need or timing, attendance requirement, and replacement policy.
Some programs invoice each accepted calendar event. Others invoice meetings after they are held. Some add platform, data, telephone, or setup charges. Buyers should ask for one written cost schedule and calculate the amount paid for held meetings, including all fixed charges. The same denominator must be used when two proposals use different language for booked, accepted, qualified, attended, or completed appointments.
How a prepaid block differs
A prepaid block fixes the price and delivered count before calling starts. Thaw charges $6,000 for the industry’s published number of qualified, held meetings, after a one-time $1,500 setup. The count varies by industry because the meeting type and planning assumptions differ. Commercial cleaning has 30 walkthroughs in a block; logistics has 15 rate reviews. Both blocks use the same price and written held-meeting definition.
Payment in advance funds the caller allocation and campaign systems while the block is being delivered. It does not make attempted calls or booked calendar events the delivery unit. The caller works half of each working day on the campaign, with about 75 planned dials a day. The list, numbers, dialer, recordings, call framework, CRM notes, booking, and Friday report are included.
Qualification and no-shows
The qualification test is written before the first call. A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
A no-show remains outside the delivered count. Thaw contacts the prospect, re-confirms the qualification fields, and tries to schedule another time without an additional meeting fee. If the person later attends and still matches the written criteria, the held meeting can enter the block total. The Friday report separates meetings booked from meetings held so the client can see that distinction.
The 90-day long-stop
A block is planned around 20 working days, but the delivered unit is the published held-meeting count. If a block is incomplete after 90 days from launch, the client chooses continued delivery or a pro-rata refund for undelivered meetings. The clock pauses for delays caused by the client, including waiting for script approval, list sign-off, calendar access, or another required campaign input.
The long-stop puts a decision point around an incomplete prepaid balance. A pro-rata amount uses the published meeting count and block price rather than an estimate of hours worked. For example, a 15-meeting block has a block value of $400 for each delivered meeting when calculating the undelivered portion. Setup is separate from that calculation because it covers the initial campaign work.
Written renewal after delivery
The next block is invoiced only after the current block is delivered and the client authorizes renewal in writing. If the parties agree to automatic renewal in advance, the terms use a monthly cap of one block. The standard process does not start another block merely because a calendar date has passed or because the calling list still contains unused records.
Before renewal, the client can review recordings, Friday reports, qualification disputes, meeting attendance, and its own sales follow-up. The next block can continue the segment, revise the criteria, change the list or call framework, or stop. Material changes should be written down because they affect which meetings count. Block pricing creates a defined renewal decision rather than an open-ended activity invoice.
Pay per meeting appointment setting: how block pricing works FAQ
Is Thaw priced per individual meeting?
The economic rate can be calculated per meeting, but the commercial unit is a prepaid $6,000 block with a published held-meeting count for the industry.
What happens when a prospect does not attend?
The no-show does not count. Thaw contacts the prospect and tries to re-book the meeting without adding it to the delivered total.
Does the next block renew automatically?
Not under the standard written-renewal process. The client authorizes the next block after delivery unless different automatic-renewal terms were agreed in advance.