How a shared cold caller works
This guide explains the outsourced cold calling shared caller model used by Thaw. It covers time allocation, campaign separation, block pricing, reporting, and the point at which two parallel blocks are appropriate.
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
One workday, two separate campaigns
One trained caller works two campaigns. Each campaign receives half of every working day, planned at about 75 dials a day for 20 working days. That produces roughly 1,500 dials for one campaign during a block. The other half of the day is assigned to the second campaign. The allocation is time-based and does not mix the two clients inside one calling session.
The half-day is scheduled as a working allocation, not as access to a person on demand. The caller follows the campaign list, approved call framework, attempt limits, qualification rules, and calendar process during that window. A client does not direct the caller as an employee or assign unrelated work. Thaw manages the call queue and campaign records against the block definition.
Lists, numbers, scripts, and CRM records stay separate
Each campaign has its own prospect list. The account criteria, required titles, exclusions, source fields, and verification status belong to that client. Lists are not reused across clients. The caller opens the assigned campaign before the session and works only the records in that queue. A disposition from one campaign cannot be written to the other campaign.
Business numbers, the call framework, recordings, calendar, and CRM connection are also separate. The caller identifies the correct client on every call and uses that client’s approved language. Recordings and notes are attached to the matching account record. This separation is operational: it determines which number is presented, which company is named, which questions are asked, and where the result is stored.
Why the price is a block price, not a seat price
A seat price charges for access to labor or software during a period. Thaw instead defines a block by the published number of qualified, held meetings for the selected industry. The $6,000 block includes the half-day caller allocation, a list built for the block, business numbers, dialer use, recordings, CRM notes, calendar booking, and Friday reporting. Setup is $1,500 once for the initial campaign configuration.
The time allocation is still disclosed because it sets a practical dialing plan. Delivery, however, is counted by held meetings rather than hours or attempted dials. A no-show does not add to the delivered total. When the published number is held, the block is complete. The next block starts only after the client authorizes it under the written renewal terms.
What the client sees every Friday
The Friday report lists dials, connects, conversations, objections, meetings booked, meetings held, and the qualification pass rate. These are the same operating counts used to manage the campaign. The client can compare the dial plan with actual attempts, see whether the list is connecting, and identify which objections are appearing in recorded conversations.
Call notes and recordings provide the underlying record. A meeting entry includes the prospect, company, role, agreed time, qualification notes, and associated recording. If a meeting is disputed, the client and Thaw listen to the recording together and apply the written criteria. The report is not a revenue forecast and does not replace the client’s own sales-stage reporting after the meeting.
When to run a second block in parallel
A second parallel block assigns the other half of a caller day to the same client, or adds another half-day allocation with its own campaign queue. It is appropriate when the client can attend the additional meetings, the first list segment is large enough, and the qualification definition has remained stable through recorded calls. Two blocks plan around 150 dials a day and two published meeting totals.
Parallel blocks should remain separate when they use different industries, territories, offers, or calendars. Separate queues make the source, script, results, and meeting count traceable. A client should not add the second block merely to shorten a calendar deadline. The decision should follow actual connect, conversation, meeting-held, and sales-capacity data from the first campaign.
Operating comparison for one campaign-month
| Model | Planned dials/day | Cost for the month | Ramp |
|---|---|---|---|
| Half caller | About 75 | $6,000 per delivered block | First dials on days 8–10 |
| Full caller through two parallel blocks | About 150 | $12,000 for two blocks | Add after criteria and capacity are confirmed |
| In-house SDR | About 150 planning capacity | $8,333–$17,500 salary equivalent, plus tools | About 3 months (The Bridge Group, 2025) |
How a shared cold caller works FAQ
Does a shared caller mix client lists?
No. Each campaign has a separate list, queue, business numbers, call framework, CRM connection, recordings, and calendar.
How many dials does one campaign receive?
The plan is about 75 dials each working day for 20 days, or roughly 1,500 dials in a block. Actual attempts are shown in the Friday report.
Is the caller billed by the hour?
No. The time allocation is disclosed, but the commercial unit is a prepaid block containing the published number of qualified, held meetings for the industry.
When should a client use two blocks at once?
Use two parallel blocks when the qualification definition is stable, the prospect pool supports two queues, and the client can attend and follow up on the additional meetings.
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