One trained caller works two campaigns. Yours gets half of every working day: about 75 dials, 20 working days a month, roughly 1,500 dials per block. The campaign also includes a new list for the block, provisioned business numbers, the dialer, recordings, CRM notes, calendar booking, and a Friday report.

SalesHive and Martal estimated a fully loaded in-house SDR at $100,000–$210,000 a year in 2026, while The Bridge Group reported a ramp of about three months in 2025. The caller needs daily access to current job signals, the roles the agency can place, territory rules, and the meeting calendar. Thaw combines those items with a recorded call workflow.