B2B Cold Calling for B2B SaaS
$1,500 to onboard. $6,000 per block of qualified meetings. Delivered, then the next block starts.
Managed cold-calling infrastructure for B2B SaaS: a dedicated, trained caller, a verified list, the dialer, and weekly reporting — a block is 12 qualified meetings, $500 per meeting.
Who we call
The persona your product actually serves — RevOps leads, IT directors, ops managers — at 50–500 employee companies that match your ICP.
Where the list comes from
We build the list from your ICP definition: industry, headcount, tech stack signals, and hiring signals, enriched with verified direct dials.
The meeting we book
A product demo with your sales team — booked straight into your calendar with notes from the call attached.
Script angle
Software buyers are numb to feature pitches, so the script sells the problem, not the product. We open with the manual workaround their team is probably doing today and quantify what it costs. The demo is positioned as a 20-minute look at how teams like theirs eliminated it.
The objection we hear most, and what we say
"Just send me an email."
"Happy to — but emails don't show you the product. If I book 20 minutes and it's not relevant, you can cancel with one click. What does your Tuesday look like?"
A sample opener
- 00:00:02Hi {first_name}, this is Sam from {client_company} — 30 seconds, then you can hang up on me.
- 00:00:14Teams we work with were spending hours a week on the manual version of what we automate.
- 00:00:26I'd rather show you than describe it. Is 20 minutes this week completely unreasonable?
Deal math
12 meetings per block × 20% close rate = 2.4 deals per block
In this market, a deal means deals typically worth $10k–$50k in annual contract value. At a 20% close rate from held meetings, one $6,000 block pays for itself with a single deal in most cases.
Median SaaS deals run about $24k and mid-market demos price around $500, so the block runs at 12.
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to onboard. $6,000 per block of qualified meetings. Delivered, then the next block starts.
- One dedicated, trained English-speaking caller
- ~150 dials per working day
- A verified list of decision makers, built around your ICP and refreshed for every block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer with recording
- Scripts written by us, approved by you
- Call notes and recordings synced to your CRM
- Meetings booked straight into your calendar
- Weekly report: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
Compliance
We call business lines during business hours in the prospect's time zone, identify ourselves and the client on every call, maintain an internal do-not-call list honoured immediately, scrub US lists against the National Do Not Call Registry, and follow call-recording consent rules for the state or province we're calling into.
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
B2B SaaS FAQ
How much does cold calling for B2B SaaS cost?
$1,500 to onboard. $6,000 per block of qualified meetings. Delivered, then the next block starts. For B2B SaaS, a block is 12 qualified meetings — $500 per meeting. Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting?
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
What's the most common objection when calling B2B SaaS prospects?
"Just send me an email." — "Happy to — but emails don't show you the product. If I book 20 minutes and it's not relevant, you can cancel with one click. What does your Tuesday look like?"
Book a 15-minute call.
Tell us what you sell and who you sell it to. On the call we'll tell you honestly whether cold calling can produce qualified meetings at your price point — and if it can't, we'll say that too.