B2B Cold Calling for Managed IT & MSPs
$1,500 to onboard. $6,000 per block of qualified meetings. Delivered, then the next block starts.
Managed cold-calling infrastructure for Managed IT & MSPs: a dedicated, trained caller, a verified list, the dialer, and weekly reporting — a block is 8 qualified meetings, $750 per meeting.
Who we call
Owners, presidents, and operations leads at 20–200 employee companies — the people who feel slow IT support daily and can sign a contract.
Where the list comes from
We build the list from commercial databases, filter by headcount, industry, and geography to match your ICP, then enrich it with verified direct-dial phone numbers.
The meeting we book
A 30-minute IT review: a structured look at their current provider, response times, and what a switch would involve.
Script angle
We lead with response time and the last outage, not features. Most owners at this size have been burned by ticket queues that sit for days, so the opener names that pain in the first ten seconds. The ask stays small: 30 minutes to compare what they have against what you do.
The objection we hear most, and what we say
"We already have an IT company."
"Almost everyone we call does. We're not asking you to switch today — just 30 minutes so you know what you'd get for the same money. If your provider is great, you leave with confidence. When is the contract up?"
A sample opener
- 00:00:02Hi {first_name}, this is Alex from {client_company} — I know I'm interrupting, can I have 27 seconds?
- 00:00:14We manage IT for firms your size, and the thing owners tell us before they switch is that tickets sat for days.
- 00:00:26If that's ever happened to you, it's worth 30 minutes to compare. If not, I'll happily disappear.
Deal math
8 meetings per block × 20% close rate = 1.6 deals per block
In this market, a deal means managed services agreements typically worth $2,000–$5,000 in monthly recurring revenue. At a 20% close rate from held meetings, one $6,000 block pays for itself with a single deal in most cases.
IT decision makers are hard to reach and the market pays $400–$1,000 a meeting for them, so a block of 8 is priced inside that range.
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to onboard. $6,000 per block of qualified meetings. Delivered, then the next block starts.
- One dedicated, trained English-speaking caller
- ~150 dials per working day
- A verified list of decision makers, built around your ICP and refreshed for every block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer with recording
- Scripts written by us, approved by you
- Call notes and recordings synced to your CRM
- Meetings booked straight into your calendar
- Weekly report: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
Compliance
We call business lines during business hours in the prospect's time zone, identify ourselves and the client on every call, maintain an internal do-not-call list honoured immediately, scrub US lists against the National Do Not Call Registry, and follow call-recording consent rules for the state or province we're calling into.
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
Managed IT & MSPs FAQ
How much does cold calling for Managed IT & MSPs cost?
$1,500 to onboard. $6,000 per block of qualified meetings. Delivered, then the next block starts. For Managed IT & MSPs, a block is 8 qualified meetings — $750 per meeting. Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting?
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
What's the most common objection when calling Managed IT & MSPs prospects?
"We already have an IT company." — "Almost everyone we call does. We're not asking you to switch today — just 30 minutes so you know what you'd get for the same money. If your provider is great, you leave with confidence. When is the contract up?"
Book a 15-minute call.
Tell us what you sell and who you sell it to. On the call we'll tell you honestly whether cold calling can produce qualified meetings at your price point — and if it can't, we'll say that too.