B2B Cold Calling for Cybersecurity Services
$1,500 to onboard. $6,000 per block of qualified meetings. Delivered, then the next block starts.
Managed cold-calling infrastructure for Cybersecurity Services: a dedicated, trained caller, a verified list, the dialer, and weekly reporting — a block is 8 qualified meetings, $750 per meeting.
Who we call
IT directors, CISOs, and owners at 50–500 employee companies — the people who own breach risk and can approve an assessment.
Where the list comes from
We build the list from company databases filtered by headcount, regulated-industry flags, and security-relevant hiring signals, then verify the direct line of whoever owns the security budget.
The meeting we book
A security assessment call: 30 minutes on their current posture, their last audit or incident, and where an outside review would look first.
Script angle
Security buyers assume every cold call is a scam, so the script leads with specificity, not fear: the compliance regime they answer to or the incident pattern hitting their sector. We never claim a breach. The ask is a scoped assessment call with a named engineer, not a demo.
The objection we hear most, and what we say
"We don't discuss our security posture with strangers."
"That's the right instinct — don't. I'm not asking how you're configured. I'm asking whether a 30-minute call with our assessor is worth having before your next audit. Nothing technical happens on my call."
A sample opener
- 00:00:02Hi {first_name}, this is Quinn from {client_company} — I'll be direct: this is a cold call about your security review calendar.
- 00:00:14We run assessments for companies your size in {industry}, usually ahead of an audit or a renewal.
- 00:00:26Would 30 minutes with our assessor be useful, even if it only confirms you're covered?
Deal math
8 meetings per block × 20% close rate = 1.6 deals per block
In this market, a deal means assessments and managed security contracts typically worth $25k–$150k a year. At a 20% close rate from held meetings, one $6,000 block pays for itself with a single deal in most cases.
Security buyers are guarded and the market prices these meetings at the top of the range, so the block holds at 8.
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to onboard. $6,000 per block of qualified meetings. Delivered, then the next block starts.
- One dedicated, trained English-speaking caller
- ~150 dials per working day
- A verified list of decision makers, built around your ICP and refreshed for every block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer with recording
- Scripts written by us, approved by you
- Call notes and recordings synced to your CRM
- Meetings booked straight into your calendar
- Weekly report: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
Compliance
We call business lines during business hours in the prospect's time zone, identify ourselves and the client on every call, maintain an internal do-not-call list honoured immediately, scrub US lists against the National Do Not Call Registry, and follow call-recording consent rules for the state or province we're calling into.
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
Cybersecurity Services FAQ
How much does cold calling for Cybersecurity Services cost?
$1,500 to onboard. $6,000 per block of qualified meetings. Delivered, then the next block starts. For Cybersecurity Services, a block is 8 qualified meetings — $750 per meeting. Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
What counts as a qualified meeting?
A qualified meeting counts toward your block only when it is an ICP-fit account, the agreed title, a confirmed need or timing, a time accepted and re-confirmed before the meeting, and the meeting held. No-shows don't count. We re-book them.
What's the most common objection when calling Cybersecurity Services prospects?
"We don't discuss our security posture with strangers." — "That's the right instinct — don't. I'm not asking how you're configured. I'm asking whether a 30-minute call with our assessor is worth having before your next audit. Nothing technical happens on my call."
Book a 15-minute call.
Tell us what you sell and who you sell it to. On the call we'll tell you honestly whether cold calling can produce qualified meetings at your price point — and if it can't, we'll say that too.