Payroll, PEO & Benefits Appointment Setting
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
The Payroll, PEO & Benefits block contains 15 qualified, held meetings at $400 per meeting.
Payroll, PEO & Benefits appointment setting is sold as 15 qualified, held meetings in a $6,000 block. For this vertical, the meeting is a payroll cost review, and the implied block price is $400 per held meeting.
The booked conversation is a payroll cost review with the owner or office manager who controls the account. Current fees, employee count, service requirements, and the next contract decision provide the agenda.
Who we call
Owners and office managers at companies with 10–150 employees.
Where the list comes from
State business registrations, employee-count databases, job boards with HR and payroll hiring signals, and local business directories. We verify the company size, role, and phone number.
The meeting we book
payroll cost review
The owner or office manager confirms responsibility for payroll or benefits and agrees to review current payroll costs and service requirements.
Planning math for one block
75 dials/day × 20 days = 1,500 dials → 120 connects → 60 conversations → 15 meetings
The assumptions are a 8% connect rate (Gong, accessed 2026; Cognism, 2026) and a 25% set rate from conversations (Belkins, 2025; The Bridge Group, 2025). These are planning inputs, not campaign results.
Sample opener
- 00:00:02Hi {first_name}, I am calling for {client_company}.
- 00:00:14We review payroll and benefits costs for companies with 10 to 150 employees.
- 00:00:26I am checking whether you oversee that account for {company}.
- 00:00:38Would you be open to a payroll cost and service review?
Related pages
More about Payroll, PEO & Benefits
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
- A trained, English-speaking caller, working your campaign half of every working day
- A verified list of decision makers built for each block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer, with every call recorded
- A script we write and you approve
- Call notes and recordings synced to your CRM
- Meetings booked into your calendar
- A report every Friday: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
Payroll, PEO & Benefits Appointment Setting FAQ
What counts as a Payroll, PEO & Benefits appointment?
The owner or office manager confirms responsibility for payroll or benefits and agrees to review current payroll costs and service requirements.
How many Payroll, PEO & Benefits meetings are in a block?
The published block contains 15 qualified, held meetings for $6,000 after the one-time $1,500 setup.
Do Payroll, PEO & Benefits no-shows count?
No. A meeting counts only after it is held; a no-show is re-confirmed and re-booked without adding to the delivered total.
References
Sources
Book a 15-minute call
Send the offer, target buyer, service area, and current deal value. The call covers the meeting definition, list sources, campaign fit, and setup requirements.