Hire a Cold Caller for Payroll, PEO & Benefits
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
The Payroll, PEO & Benefits block contains 15 qualified, held meetings at $400 per meeting.
One trained caller works two campaigns. Yours gets half of every working day: about 75 dials, 20 working days a month, roughly 1,500 dials per block. The campaign also includes a new list for the block, provisioned business numbers, the dialer, recordings, CRM notes, calendar booking, and a Friday report.
SalesHive and Martal estimated a fully loaded in-house SDR at $100,000–$210,000 a year in 2026, while The Bridge Group reported a ramp of about three months in 2025. The caller needs the company-size rules, payroll review framework, objection notes, and access to the booking workflow. Thaw supplies those campaign inputs and records each attempt.
Who we call
Owners and office managers at companies with 10–150 employees.
Where the list comes from
State business registrations, employee-count databases, job boards with HR and payroll hiring signals, and local business directories. We verify the company size, role, and phone number.
The meeting we book
payroll cost review
The owner or office manager confirms responsibility for payroll or benefits and agrees to review current payroll costs and service requirements.
Planning math for one block
75 dials/day × 20 days = 1,500 dials → 120 connects → 60 conversations → 15 meetings
The assumptions are a 8% connect rate (Gong, accessed 2026; Cognism, 2026) and a 25% set rate from conversations (Belkins, 2025; The Bridge Group, 2025). These are planning inputs, not campaign results.
Sample opener
- 00:00:02Hi {first_name}, I am calling for {client_company}.
- 00:00:14We review payroll and benefits costs for companies with 10 to 150 employees.
- 00:00:26I am checking whether you oversee that account for {company}.
- 00:00:38Would you be open to a payroll cost and service review?
Related pages
More about Payroll, PEO & Benefits
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
- A trained, English-speaking caller, working your campaign half of every working day
- A verified list of decision makers built for each block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer, with every call recorded
- A script we write and you approve
- Call notes and recordings synced to your CRM
- Meetings booked into your calendar
- A report every Friday: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
Hire a Cold Caller for Payroll, PEO & Benefits FAQ
How much caller time does a Payroll, PEO & Benefits campaign receive?
One trained caller works two campaigns. Yours gets half of every working day: about 75 dials, 20 working days a month, roughly 1,500 dials per block.
What is included when hiring a caller for Payroll, PEO & Benefits?
The block includes the caller allocation, list, business numbers, dialer, recordings, CRM notes, calendar booking, and Friday reporting.
How does this differ from hiring a Payroll, PEO & Benefits SDR?
The caller is not a client employee and works half of each working day on the campaign. Thaw runs the listed campaign systems; the client handles the meetings and sales process.
References
Sources
- Gong, analysis of 300 million cold calls, accessed 2026
- Cognism, State of Cold Calling, 2026
- Belkins, cold calling benchmarks, 2025
- The Bridge Group, Sales Development Report, 2025
- PhoneBurner, Professional plan pricing, 2026
- Apollo, Professional plan pricing, 2026
- First Orion, INFORM Starter pricing, 2026
- SalesHive, SDR cost estimate, 2026
Book a 15-minute call
Send the offer, target buyer, service area, and current deal value. The call covers the meeting definition, list sources, campaign fit, and setup requirements.