Payroll, PEO & Benefits Cold Calling Service
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
The Payroll, PEO & Benefits block contains 15 qualified, held meetings at $400 per meeting.
A Payroll, PEO & Benefits calling block plans around 75 dials each working day for 20 days. At the page assumption of a 8% connect rate, 1,500 dials produce about 120 connects; 60 conversations at the stated 25% set-rate assumption produce 15 meetings. The planning sources are Gong, accessed 2026; Cognism, 2026; Belkins, 2025; and The Bridge Group, 2025.
Company-size filters and payroll or HR hiring signals narrow the list before dialing. The call asks who owns payroll and benefits, then requests a cost review rather than a general presentation.
Who we call
Owners and office managers at companies with 10–150 employees.
Where the list comes from
State business registrations, employee-count databases, job boards with HR and payroll hiring signals, and local business directories. We verify the company size, role, and phone number.
The meeting we book
payroll cost review
The owner or office manager confirms responsibility for payroll or benefits and agrees to review current payroll costs and service requirements.
Planning math for one block
75 dials/day × 20 days = 1,500 dials → 120 connects → 60 conversations → 15 meetings
The assumptions are a 8% connect rate (Gong, accessed 2026; Cognism, 2026) and a 25% set rate from conversations (Belkins, 2025; The Bridge Group, 2025). These are planning inputs, not campaign results.
Sample opener
- 00:00:02Hi {first_name}, I am calling for {client_company}.
- 00:00:14We review payroll and benefits costs for companies with 10 to 150 employees.
- 00:00:26I am checking whether you oversee that account for {company}.
- 00:00:38Would you be open to a payroll cost and service review?
Related pages
More about Payroll, PEO & Benefits
List build, script, number provisioning, CRM/calendar hookup, caller training on your offer.
$1,500 to set up. $6,000 per block of qualified meetings. When a block is delivered, the next one starts.
- A trained, English-speaking caller, working your campaign half of every working day
- A verified list of decision makers built for each block
- Properly provisioned business numbers, monitored for reputation and spam flags
- Our own dialer, with every call recorded
- A script we write and you approve
- Call notes and recordings synced to your CRM
- Meetings booked into your calendar
- A report every Friday: dials, connects, conversations, objections, meetings
Invoiced in USD, paid in advance, exclusive of applicable taxes and bank or FX charges. No rev-share, no equity, no hourly billing.
Payroll, PEO & Benefits Cold Calling Service FAQ
Who receives the Payroll, PEO & Benefits cold calls?
Owners and office managers at companies with 10–150 employees.
Where does the Payroll, PEO & Benefits calling list come from?
State business registrations, employee-count databases, job boards with HR and payroll hiring signals, and local business directories. We verify the company size, role, and phone number.
What rates are assumed for Payroll, PEO & Benefits?
The page uses a 8% connect-rate assumption and a 25% meeting set-rate assumption from conversations. They are planning inputs, not campaign results.
References
Sources
Book a 15-minute call
Send the offer, target buyer, service area, and current deal value. The call covers the meeting definition, list sources, campaign fit, and setup requirements.